Redesigned the fragmented top up and upgrade experiences into one unified flow that clarifies intent early, reduces confusion, and creates a scalable foundation for future personalization and experimentation.

Explored an AI-powered first-message experience to help learners confidently reach out to tutors before booking a trial. The goal was to reduce friction in an underexplored part of the funnel, increase learner confidence, and introduce AI as a supportive, trust-building tool early in the learning journey. This project focused on turning an informal but high-impact behavior into a guided, delightful experience that feels natural, helpful, and fully under user control.

Taxfix simplifies tax filing by developing user-friendly solutions. The Global Expansion team collaborates with diverse stakeholders and cross-functional teams to enhance the international tax-filing experience and drive Taxfix's growth globally. At Taxfix, I was part of the Global Expansion team, whose mission is to introduce Taxfix's tax-filing solutions to new countries, applying different strategies like Live Market Tests and/or testing MVPs. This project targets a 2024 market entry, emphasizing the scalability and willingness to pay for our tax-filing solution.

Nubank is a Brazilian fintech known for its outstanding digital banking services. As a Product Designer at Nubank, I was part of the Lending team, exploring growth opportunities while ensuring the business' and users' interests. One of the exciting challenges I tackled was exploring innovative loan opportunities. In this process, we aimed to demystify and debunk the often negative perception surrounding borrowing money from a bank recurrently, ensuring that our customers view taking out multiple loans with us in a positive light.

Preply is a global learning platform that connects learners with tutors for 1on1 lessons. We collaborate across teams to design engaging learning experiences, empower tutors, and help learners achieve their goals through tailored, human-driven experience. Progress Insights was a project designed to help Preply Business clients better understand the impact of their company’s language learning program. These adminst manage how employees use Preply as an employee benefit and need clear visibility into how the program is performing.